PRCH – Polish Council of Shopping Centres – is an association that supports the positive image of the industry, promotes and rewards best practices. In addition, it organises events that inspire, teach and aim at exchanging experience between associates and partners.
We are proud to announce that we have been nominated in this year’s, already 14th, edition of the PRCH Retail Awards! We are competing in the category ‘Innovation of the Year for Retail Facilities‘. Innolytics, a real-time video analytics system, supports, among others, shopping centres in providing security and marketing and HR data and insights. It is a multidimensional tool that sees more than we do and helps us to improve and optimise the operations of commercial properties.
What can Innolytics do? Among other things:
▪ security – identification of unwanted or dangerous behaviour and events (e.g. attempted theft, break-ins, breakdowns), surveillance of the facility and surroundings, remote monitoring centre,
▪ marketing – provision of data and information such as footfall, heat maps, footpaths, product interest; basis for developing commercial offers to tenants and partners and for developing a marketing strategy,
▪ real-time data analysis – enabling both security and service departments to respond immediately,
▪ a convenient app, allowing you to check data and reports at any time, updated in real time.
Keep your fingers crossed! The big gala will be held on the sixteenth of November and winners will be then announced.
